In this episode, Jim Oliver and Bob Burg discuss:
- The motivation behind writing The Go-Giver, a Wall Street Journal and BusinessWeek bestseller, coauthored with John David Mann.
- The Five Laws of Stratospheric Success and how to apply them.
- The premise of shifting your focus from getting to giving – which involves constantly and consistently providing immense value to others.
- The golden rule of business is that people will do business with and refer business to those people they know, like and trust
- Storytelling tends to connect on a heart to heart level which is always the best way of teaching and learning.
- Make your customers believers. They will buy from you because ultimately they truly believe they’ll be better off by doing so.
“Great salesmanship is never about the salesperson. It’s about the other person. It’s about that person whose life you’re trying to touch through your product or service.”
– Bob Burg
About Bob Burg: The American Management Association named Bob Burg one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.
For 30 years Bob has helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses. He was best known for his book Endless Referrals, but over the past few years, it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 950,000 copies. Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 28 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.
The Go-Giver by Bob Burg
How to Win Friends and Influence People by Dale Carnegie
Think and Grow Rich by Napoleon Hill
As a Man Thinketh by James Allen
Tools of Titans Timothy Ferriss
Principles by Ray Dalio
The Secret of Selling Anything by Harry Browne
Thinking in Bets by Annie Duke