The Misconceptions of Owning a Business with Brad Costanzo

The Misconceptions of Owning a Business with Brad Costanzo

In This Episode:

Tony Robbins says that we are motivated by two things: pain and pleasure. For today’s guest, Brad Costanzo, the pain of thinking about working for somebody else was stronger than the pleasure of the vision of being a business owner, and this was how he became a serial entrepreneur. If you are going to trade your time for money, you want to be making a good tradeoff, and if you are a business owner, you will trade a lot of time in the beginning but ultimately reach the point where it pays off. It was without a doubt the only option for Brad.


Brad Costanzo is a serial entrepreneur with a very varied career. Nowadays, he is a growth and marketing consultant who helps people that are so busy working in their businesses that they never work on their businesses, to focus back on the growth and make things more lucrative. He joins Jim on the podcast this week to share his tips and advice for anybody looking to start their own business or a business owner thinking of expanding or trying something new, and some important things they should know.


Jim and Brad share a history of experience in the financial services space and the one thing they have learned is that the wealthiest clients reached their wealth through business or real estate. Hear the journey through real estate and business that took Brad from side hustle to full-time business owner, some of the misconceptions he has found about owning a business, and what he believes holds people back from taking that first step towards starting their own business.

Let us tell you about a new course that just landed in the CreateTailwind community called TaxInvisible. In this course Jim Oliver, founder + coach at CreateTailwind, shares why we need to be TaxInvisible and how IBC gets you there.

With taxes continuing to go up, they become more of an attack on our wealth. What ‘they’ are telling us to do with our money isn’t right.

In this course you’ll learn:

– What’s happening with inflation and taxes

– Where to store your money

– Why we have to take advantage of every opportunity with the current internal revenue code.

– What actions to take to break away from the herd

Reverse the lie, learn what the wealthy already know, learn to be TaxInvisible.

Resources Mentioned in the Episode:

The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss

The Millionaire Master Plan: Your Personalized Path to Financial Success by Roger James Hamilton  

Conversations with God by Neale Donald Walsch

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson and Tim Ferriss

Becoming Your Own Banker: Unlock the Infinite Banking Concept by Nelson Nash

The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann

Connect with Brad Costanzo:




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LinkedIn: Jim Oliver

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